International Sustainability Marketing Competition (ISMC)

ข้อมูลเบื้องต้นของการประกวดแข่งขัน

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คำอธิบายกิจกรรม

– OVERVIEW OF THE COMPETITION
The International Sustainability Marketing Competition (ISMC), a hallmark event by the Clean Recycling Initiative™, stands as a beacon of excellence, inviting post-secondary students from across the globe to engage in a competition like no other. This annual case competition is more than just an event; it’s a movement towards integrating sustainability into the fabric of our future marketing leaders’ strategies.

– ABOUT US
Whether you are a part of the textile industry or just a regular consumer of textile goods, e.g., apparel, home textile, etc., we all produce a massive amount of textile waste, and it contributes to the environmental crisis we face today. Clean Recycling Initiative™ is a Montreal, Canada based non-profit organization. The organization offers patent-pending technology solutions for all sources of textile waste from the entire verticals of textile manufacturing, consumption and disposal, without using toxic chemicals nor creating microplastic contaminations in water.

– TASK
Create a marketing campaign idea that will educate the general public on the environmental issues from textile waste and the innovative technology solutions offered by Clean Recycling Initiative™

– ELIGIVILITY
Open to students currently enrolled in post-secondary programs, including undergraduate, graduate and doctoral levels, around the world and recent graduates (Spring 2023 earliest). All fields of studies are accepted for entering into the competition.

– COST
No cost to participate and compete!​

– FORMAT
All events take place on-line. Eligible students / recent graduates can participate in the Info Session, Submission, etc., digitally.​

– REQUIRED ELEMENTS

1. Mood board laying out your ideas (no specific format required)
2. Video / Audio to present your ideas to the judges​
3. Creative / fun campaign slogan​
4. Example social media post(s) in .png,.jpg, etc.​

The ISMC is not just a competition; it’s a global classroom where participants delve into the pressing environmental issues of our time, learn about the pitfalls of greenwashing, and emerge with a solid foundation in sustainable marketing strategies. Our mission is clear: to imbue the next generation of marketing professionals with a sustainability-first approach to their future endeavors.

– CONTENTS OF THE COMPETITION
*You may work in the groups or as individuals (prize money will be spit between the group members)

*Contact Aya Ouazzani ([email protected]) for questions​

*The competition is in English and online, there won’t be any part of it held in Canada.

*The students will be tasked to create a campaign to educate the general public based on what they learn from the educational contents we will be providing for the participants.

*For more information, please visit our website: https://cleanrecyclinginitiative.com/competition/

*IMPORTANT LINKS
Website: https://cleanrecyclinginitiative.com/

Registration: https://docs.google.com/forms/d/e/1FAIpQLSf1CZalVPjsiuSa6H8W8jVjgjWPuQJApGLEIY1CLIfs2kIGYA/viewform?usp=sf_link

LinkedIn: https://www.linkedin.com/company/clean-recycling-initiative/

Youtube: https://www.youtube.com/@cleanrecyclinginitiative1138

– TIMELINE
Early Registration Deadline:​ September 15th, 2024

Info Sessions Part 1: September 16th – 20th 2024​

Late Registration Deadline:October 6th, 2024

Info Sessions Part 2: October 7th – 11st, 2024

Submissions Due: ​October 30th, 2024​

Judging period:​ 31th October – 15th November

​Winners Announced:To Be Determined​

– PRIZE
*Prize amounts are in CAD

1st place: $3500
2nd place: $2000
3rd place: $1000
Media Choice Award: $500
Public Choice Award: $500

*Please register for ISMC through the registration link, and follow the schedule by referring to the content of the main text and our website.

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